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Designed for:
Those who wish to gain an
introduction to marketing principles
Pre-Requisites:
Experience of
using Windows, Word and Excel to proficient level together with
Publisher. Some experience of using the Internet and Mail Merge
Course Content:
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Lesson
1:
The importance of marketing, company case studies, market
research, competitor research
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Lesson
2:
The product life cycle, product strategy, place strategy, pricing
strategy, promotion strategy
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Lesson
3:
The importance of advertising, creating an ad, different direct
marketing techniques, press releases
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Lesson
4:
Marketing on the World Wide Web, attending and exhibiting at trade
shows
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Lesson
5:
The concepts of television, radio and print advertising, building
a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats)
analysis, careers in marketing
Benefits
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Learn
an introduction to marketing principles
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The
flexibility and value of a self-study course designed to enable
you to work at your own pace
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A
personalised workbook to use as a reference guide on completion of
the course
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The
opportunity to gain the widely recognised Pitman Training
Certificate
Duration:
10 - 12 hours
See Also:
Get into Journalism
Get into Personnel
Get into PR
Get into Marketing
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